LUXCON GROUP


Whatever it Takes

Over 670 leaders in the fields of Royalty, fashion, film, television, music and sport have donated their artwork and messages of hope for the future, to join Whatever It Takes - a unique artwork licensing campaign.

Using these artworks, the sale of Whatever It Takes products have raised over $7 million in royalties to date for 21st Century leaders.

Whatever It Takes raises funds for selected projects, to support key global development causes - poverty alleviation, environmental conservation, and the protection of children.

Whatever It Takes encourages a generation of leaders to step forward and take ownership of a charitable cause, through the campaign
     • Over 670 licensable celebrities in film, fashion, music and sport
     • Over 2786 unique celebrity artwork components: their symbol of hope,
        handwritten message of hope, and signed self-portrait
     • Over 510 unique Whatever It Takes products created and actively being sold,
        inspired by celebrity artworks

Whatever It Takes now works with 24 carefully selected international merchandise specialists licensees and distributor to create 'merchandise with meaning' which is sold in 44 countries.

The first level of engagement for our leaders is to design and donate their own unique artwork of hope for the 21st century, a simple self-portrait and signed message of hope.




Luxcon Group Men And Women Fragrances